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Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders.

Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders.

  • Time:

    21:30

  • Date:

    09 Oct 2026

  • Read Time:

    1 min

  • Author:

    Just2Trade Research Team

Tech Stocks

A person interacts with an iPhone 18 Pro at Apple Regent Street in London.
Apple's stock declined on Friday. Photo: Getty Images

Shares of Apple declined early Friday after the technology giant reportedly told a number of suppliers to reduce their production of parts for two recently released iPhone models.

The Cupertino, Calif.–based company became more conservative on dispatches of the iPhone 18 Pro and iPhone 18 Pro Max at the beginning of last month, according to Nikkei Asia, which said it spoke to multiple people it described as familiar with the situation.

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